Analysing all elements of your communications is essential to ensure ROI. Here are some useful links that will help you evaluate key metrics:
Google Analytics - for tracking traffic to your website
Google Alerts - for breaking news on your organisation
Google Insights for Search - compare search volumes over time
Hootsuite - for Twitter tracking
Klout - for your Twitter reputation
Twitter Grader - for your Twitter influence
Socialmention - real-time social media analysis
NetTrackz - to check where you are listed online
I would definitely pay NetTrackz for their premium service if you are widely linked to in order to manage your listings and make sure all of your information is up-to date. It is much better use of time and money than doing it yourself, which can take hundreds of man hours and doesn't always guarantee complete and consistent coverage.
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