Tools to Measure your Effectiveness

Analysing all elements of your communications is essential to ensure ROI. Here are some useful links that will help you evaluate key metrics:

Google Analytics - for tracking traffic to your website

Google Alerts - for breaking news on your organisation

Google Insights for Search - compare search volumes over time

Hootsuite - for Twitter tracking

Klout - for your Twitter reputation

Twitter Grader - for your Twitter influence

Socialmention - real-time social media analysis

NetTrackz - to check where you are listed online

I would definitely pay NetTrackz for their premium service if you are widely linked to in order to manage your listings and make sure all of your information is up-to date.  It is much better use of time and money than doing it yourself, which can take hundreds of man hours and doesn't always guarantee complete and consistent coverage.